When Does the UFC Reebok Deal End?

The UFC Reebok deal is a partnership between the UFC and Reebok. The deal began in 2015 and is set to end in 2020. This blog will explore when the deal is set to end and what this could mean for the future of the UFC.

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The UFC Reebok deal is a topic that has been on many people’s minds since it was announced in 2015. The deal is set to expire in 2021, but there has been no official word from the UFC or Reebok about what will happen after that. There are a few things that could happen when the deal expires, and it’s important to know what they are so that you can be prepared for what might happen.

History of the UFC and Reebok Deal

The UFC is a mixed martial arts promotion company based in the United States that is owned and operated by Endeavor Group Holdings. It is the largest MMA promotion company in the world and features some of the highest-level fighters in the sport. The UFC produces events worldwide that are broadcast through various television networks, including pay-per-view, Fox Sports 1, and Fox Sports 2.

The company was founded in 1993 by Art Davie and John Milius, with assistance from Rorion Gracie and Royce Gracie. The first event, later named UFC 1, took place on November 12, 1993 at McNichols Sports Arena in Denver, Colorado. The goal of the event was to find the most effective martial art in a one-on-one competition with minimal rules (no eye gouging or biting allowed). The tournament featured eight different fighters from different disciplines including boxing, Brazilian jiu-jitsu, wrestling, muay thai, karate, and judo. The event was won by Brazilian jiu-jitsu practitioner Royce Gracie.

In 2001, the Ultimate Fighting Championship was purchased by Zuffa LLC., a Las Vegas–based sports management company headed by casino magnates Lorenzo Fertitta and his brother Frank Fertitta III. Under Zuffa’s ownership, the UFC gradually expanded its business starting with the acquisition of rival MMA promotions World Extreme Cagefighting (WEC) and Strikeforce in 2006 and 2010 respectively.

In 2015, the UFC signed a six-year partnership with Reebok to become the exclusive outfitter of fight gear for all UFC athletes. This marked Reebok’s entry into the mixed martial arts market. As part of this deal, fighters are required to wear Reebok-sponsored apparel during fight week festivities leading up to their bouts (weigh-ins, open workouts etc.), as well as during fight night itself inside the Octagon™. In addition to outfitting rights, Reebok also receives strong branding placement inside each UFC Octagon™ as well as on canvas mat areas during pay-per-view broadcasts of live events. Financial terms of the deal were not disclosed but it is believed to be worth around $70 million over six years.

Criticism of the UFC and Reebok Deal

The UFC’s partnership with Reebok has been heavily criticized since it was first announced in 2015. Some of the biggest complaints have been that the deal limits fighters’ ability to generate personal income outside of the UFC, and that it restricts fighter’s creativity when it comes to walkout clothing and gear. In addition, many have argued that the quality of Reebok’s UFC-branded clothing and gear is not up to par with what is available from other brands.

The deal is set to expire in 2021, and it remains to be seen whether or not the UFC will renew it. If they do not, there is a good chance that we will see a return to the days of fighters being able to wear any gear they want during fight week, and maybe even during fights themselves.

The Financials of the UFC and Reebok Deal

On July 6, 2015, the UFC announced a partnership with Reebok, outfitting all fighters in Reebok gear in and out of the Octagon™. The 6-year licensing deal is valued at $70 million annually, making it the most valuable non-broadcast contract in company history1. Under the deal, each fighter is guaranteed a certain amount of money per fight, based on how many fights they’ve had in the UFC. Champions and title challengers receive a higher payout than other fighters.

The payouts for each fighter are as follows:
-Champions: $40,000
-Title challengers: $30,000
-21+ bouts: $20,000
-16 to 20 bouts: $15,000
-11 to 15 bouts: $10,000
-6 to 10 bouts: $5,000
1Source: http://www.businessinsider.com/the-financials-of-the-ufc-and-reebok-deal-2015-7

The Impact of the UFC and Reebok Deal

In December 2014, the UFC and Reebok announced a six-year partnership that would see the athletic apparel company become the exclusive outfitter of all UFC fighters. The deal, which began in July 2015, signified a major change for both the UFC and mixed martial arts as a whole.

Prior to the deal, fighters were free to wear whichever brands they wanted during fight week and inside the Octagon. The idea behind the partnership was to create a uniform look for all fighters and to do away with the traditional sponsorships that had been a part of MMA for years. In exchange for wearing Reebok apparel, fighters would receive a portion of revenue generated by fight night apparel sales.

The deal has not been without its critics, however. Some have argued that the UFC is selling out by aligning itself with a major corporation like Reebok. Others have said that the revenue sharing model is unfair to lower-ranked fighters who don’t generate as much interest or sales as their more popular counterparts.

Regardless of the criticisms, the UFC and Reebok deal has had a major impact on both mixed martial arts and the sporting world as a whole. It remains to be seen how long the partnership will last, but it has already made waves in the world of combat sports.

The Future of the UFC and Reebok Deal

Since its conception, the UFC has undergone many changes. One of the most recent, and perhaps most controversial, changes has been the exclusive outfitting deal with Reebok. The partnership began in 2015 and was a six-year deal reportedly worth $70 million. This gave Reebok the exclusive rights to outfit all UFC fighters during fights, media appearances, and weigh-ins. Each fighter was given a tiered system based on how many fights they had in the UFC. Championship fighters received the most money while newly signed fighters received less. This created an uproar among some of the lower tiered fighters who felt they were not being fairly compensated.

The partnership has had its ups and downs, but it seems to be coming to an end. In an article from Forbes, it was reported that the UFC and Reebok have not been able to come to an agreement on a new contract. The current contract expires in March of 2021 and it seems likely that the UFC will be partnering with another company after that date. It will be interesting to see how this change affects the athletes and the sport as a whole.

The Pros and Cons of the UFC and Reebok Deal

On July 6, 2015, the UFC and Reebok announced an exclusive outfitting deal that would change the way fighters are compensated, starting with UFC 189. The multi-year partnership is reportedly worth $70 million annually, making it one of the highest paying sponsorships in mixed martial arts.

The agreement gives Reebok exclusive rights to outfit all UFC athletes competing in the Octagon™. It standardizes fighter payouts and gives athletes the opportunity to receive additional bonuses based on tenure and ranking. In exchange for these benefits, athletes are not permitted to seek sponsorship from any other brands during fight week, including for weigh-ins and fighter face-offs. The deal has been both praised and criticized by members of the MMA community.

Those in favor of the deal argue that it offers much needed stability for athletes, who previously had to cobble together their own sponsorship deals. The guaranteed income gives fighters peace of mind and allows them to focus on training rather than finding sponsors. In addition, fighters no longer have to give up a percentage of their fight purse to their sponsors. The UFC also addressed concerns that top-tier fighters would lose out on revenue by instituting a tiered system that pays athletes based on how many fights they’ve had in the UFC, as well as their ranking. Champions and title challengers earn the most under this system, while newcomers receive a base amount that increases after every third fight.

Opponents of the deal maintain that it takes away an important source of income for many fighters, who are now limited to a single sponsor. This is especially difficult for lower-ranked fighters, who often rely on multiple sponsorships to make a living. In addition, some argue that the UFC does not do enough to promote its athletes or create opportunities for them to generate endorsement deals outside of fight week.

What the UFC and Reebok Deal Means for Fighters

The UFC and Reebok deal is a multi-year partnership that began in 2015. The deal Exclusive Apparel and Footwear Outfitting Rights for UFC Fighters. Under the terms of the deal, Reebok is the exclusive provider of apparel and shoes for all UFC fighters.

The deal has been controversial, as many fighters have voiced their displeasure with the revenue split and how it affects their earnings. The deal is set to expire in 2021, but it’s unclear what will happen after that. It’s possible that the UFC will sign a new deal with another company, or they may opt to go back to allowing fighters to wear whatever brands they choose.

Time will tell what happens with the UFC and Reebok deal, but one thing is for sure: it has had a major impact on the sport of mixed martial arts.

What the UFC and Reebok Deal Means for Fans

The UFC and Reebok started their exclusive partnership back in 2015. The goal of the deal was to help improve the perception of MMA and make it more presentable as a sport. One of the key components to making this happen was to outfit all fighters in Reebok gear during fight week events, which would include weigh-ins and press conferences.

The deal has been met with mixed reviews from fans, who were concerned about the increased cost of UFC merchandise, as well as fighter pay. In 2016, the UFC announced that they had made changes to how fighters would be compensated, in an effort to address some of these concerns. However, many fans still feel that the deal has not been beneficial for everyone involved.

There is no word yet on when the UFC and Reebok deal will come to an end, but it is safe to say that fans will be watching closely to see how it affects the sport going forward.


The current UFC Reebok deal will last until March 2023, at which point the partnership will come to an end. This is likely due to the changing landscape of sponsorships in the UFC, as well as Reebok’s own struggles as a company. It is not yet known who the UFC’s new sponsor will be, but it is sure to be a major player in the world of mixed martial arts.

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