The UFC was sold in July 2016 for $4 billion. The new owners are a group of investors led by Hollywood talent agency WME-IMG.
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1.Who Owns The UFC Now?
The UFC was sold in 2016 for $4 billion to a group led by Hollywood talent agency WME-IMG. The group also includes Silver Lake Partners, Kohlberg Kravis Roberts and MSD Capital. Frank Fertitta III, who purchased the UFC with his brother Lorenzo in 2001 for $2 million, resigned from his position as CEO but still remains as a board member. Dana White, who has been with the UFC since 2001 and was given a 9 percent stake in the company for his role as president, continues to run the day-to-day operations of the promotion.
2.The History of the UFC
The history of the UFC can be traced back to the early 1990s when the Gracie family, Brazilian Jiu-Jitsu pioneers, decided to showcase their art form’s supremacy in a no-holds-barred fighting tournament. The first event was called UFC 1 and it took place in Denver, Colorado on November 12, 1993. The event was a success and it spawned a series of follow-up tournaments, which were also successful.
In 2001, the UFC was bought by Zuffa LLC, a company owned by Lorenzo and Frank Fertitta III and Dana White. Under Zuffa’s ownership, the UFC has undergone a massive transformation. It has become one of the most well-known and respected sports organizations in the world.
Today, the UFC is home to some of the best mixed martial artists in the world. It puts on events all over the globe and its programming is available in over 140 countries.
3.The Fertitta Brothers and the UFC
###The Fertitta Brothers and the UFC
In January 2001, the Fertitta brothers, Lorenzo and Frank, along with business partner Dana White, purchased the UFC with the goal of making it into a mainstream sport. The Zuffa LLC group paid just $2 million for the struggling MMA organization.
Under the new ownership, the UFC began to stage more events and sign more fighters. The first event held under Zuffa was UFC 30 in February 2001. In July of that year, the UFC held its first event outside of the United States, in Ontario, Canada.
The Fertitta brothers are still majority owners of the UFC, with each holding a 40% stake in the company. Dana White owns 9%.
4.The Sale of the UFC
In July of 2016, the Ultimate Fighting Championship (UFC) was sold by Zuffa LLC to a group led by WME-IMG for $4 billion. The new organization is now known as UFC, Ltd. and is headquartered in Las Vegas, Nevada.
The sale of the UFC came as a surprise to many in the mixed martial arts (MMA) community, as it had been widely believed that the organization would be sold for closer to $5 billion. However, the lower-than-expected price tag did not deter WME-IMG from completing the deal, which was finalized on July 11th, 2016.
So far, it appears that WME-IMG has been pleased with their purchase of the UFC. In the years since the sale, they have made several major changes to the organization, including expanding its global reach through new deals with ESPN and other broadcasters. Additionally, they have also started to invest in new technology like augmented reality (AR) to enhance the fan experience.
Only time will tell if these changes will be successful in growing the UFC brand even larger than it already is. However, one thing is certain: with WME-IMG at the helm, the UFC is in good hands and is poised for continued success in the years to come.
5.The New Owners of the UFC
In July of 2016, the UFC was sold to a group led by Hollywood talent agency WME-IMG for $4 billion. The new owners of the UFC are a who’s who of celebrities and business moguls. Here are the 5 new owners of the UFC:
1. Ari Emanuel – Co-CEO of WME-IMG
2. Patrick Whitesell – Co-CEO of WME-IMG
3. Michael Dell – Founder and CEO of Dell Technologies
4. Silver Lake Partners – A private equity firm
5. MSD Capital LP – A private investment firm
6.What This Means for the UFC
Under the new ownership, the UFC will likely see an increase in investment and attention. WME-IMG is a talent agency that represents many of the biggest names in sports and entertainment, and they will be able to use their clout to help the UFC secure high-profile partnerships and events. The new owners also have a lot of experience in running major sports leagues, so they will be able to bring their expertise to bear in areas like marketing, media rights, and event production. In short, the UFC is in good hands with WME-IMG, and fans can expect to see the company continue to grow in the years to come.
7.The Future of the UFC
In July of 2016, the UFC was sold to a group led by Hollywood talent agency WME-IMG for $4 billion. The sale ended the 18-year reign of casino moguls Lorenzo and Frank Fertitta, who bought the UFC for $2 million in 2001. While the Fertitta brothers will no longer own any stake in the company, UFC president Dana White will remain with the organization and retain a minority ownership stake.
The future of the UFC looks bright under its new ownership. WME-IMG has already made several changes that indicate they are serious about taking the MMA organization to the next level. One of the first things they did was sign a new deal with Reebok, which will see all UFC fighters wearing Reebok gear during fights and appearances. This is a major coup for Reebok, as they have been trying to get into the MMA market for years.
WME-IMG has also been making moves to expand the UFC’s reach into new markets. In September of 2016, it was announced that the UFC would be holding its first ever event in mainland China. The event, which will take place in November, will be a historic moment for both the UFC and MMA as a whole.
The new owners of the UFC have big plans for the future of the organization. With their deep pockets and vast resources, there is no doubt that they will be able to take the UFC to new heights in the years to come.
8.The UFC’s Place in the Sports World
The UFC has become a powerful player in the world of sports. In 2016, the organization was sold for $4 billion to a group led by Hollywood talent agency WME-IMG. This made the UFC one of the most valuable properties in sports.
The UFC has also had a major impact on the way other organizations operate. For example, the UFC’s success with pay-per-view events convinced other leagues to start offering their own pay-per-view broadcasts. The UFC has also been a trendsetter in the use of social media and other digital platforms to connect with fans and promote its brand.
The UFC’s influence is likely to continue to grow in the coming years. The organization has plans to expand its global reach by holding events in new markets and launching new digital initiatives. And with new ownership groups injection fresh capital into the business, the UFC is poised to make even more waves in the world of sports.
9.The Business of the UFC
The UFC is currently owned by a group of investors that includes casino magnate Lorenzo Fertitta and his brother, Frank, as well as Dana White. The Fertitta brothers purchased the company in 2001 for $2 million dollars with the help of businessman Dana White.
Since then, the company has been booming. In 2016, the UFC was sold to a group led by entertainment company WME-IMG for a whopping $4 billion dollars. The new owners have big plans for the future of the organization, which includes plans to take the company public in 2020.
10.The Impact of the UFC
The sale of the UFC turned out to be a watershed moment not just for the promotion, but also for the sport of mixed martial arts. The Fertittas took a grappling promotion that was on the brink of bankruptcy and turned it into a global powerhouse. Along the way, they helped legitimize the sport and proved that there was indeed a large and passionate audience for MMA.
When Zuffa first bought the UFC, MMA was illegal in most parts of the United States and Canada. The Fertittas were instrumental in changing those laws, as they lobbied tirelessly to get MMA sanctioned in Nevada and other states. The UFC also played a key role in getting MMA legalized in New York, which was a major victory for the sport.
The Fertittas’ commitment to growing the sport went beyond just lobbying for its legalization. They also invested heavily in developing new talent, creating The Ultimate Fighter reality show to serve as a proving ground for up-and-coming fighters. They also launched affiliated gym chains and sponsored numerous events and organizations to help grow grassroots interest in MMA